With nearly two decades of experience in the automotive industry, Thuy Dang, marketplace director for Newegg, came in to his position at the eCommerce giant with the understanding that accurate and ready-to-implement data would be key to Newegg’s entry into the aftermarket parts industry. That’s why, as one of his first moves, he turned to DCi as Newegg’s data partner.

“We were pretty strong in car electronics, but we wanted to get into the parts business, and we know that fitment is an important issue for that industry,” says Thuy. “We have merchants that have the catalogs, but we really wanted someone to help us provide that data, and help us really ramp up quickly and grow sales for those parts that do require fitment.”

A Strong Data-Management Partner

As Newegg continued to grow into the automotive aftermarket parts industry, having DCi as a partner has helped Thuy and his team face an incredibly daunting challenge: the extensive amount of data needed for Newegg’s parts offerings.

“There’s a lot of data for automotive – there are millions and millions of SKUs. I think we have over 7 million parts right now in automotive on Newegg. It’s a very big data set,” says Thuy.

“Finding a partner like DCi and really working with managing that data is very important for us.”